A Little Less Conversation: Connecting with Customers in a Noisy World
In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Happy Now and Happy Life
The Balance of Value
Identity and Community
3 other sections not shown
add value advertising aesthetic attention attract audiences awareness Baby Boomers become behavior believe beneﬁts blogs bundle of value can’t choice communication confused connect consumer create creative decisions deﬁned deliver value desire drive emotional ence engage everything Exactly example Exec smiles fact feel ﬁgure ﬁnancial ﬁnd Gertrude Stein goal growth value happiness Harley-Davidson Hispanic hyper-connected I’ve innovation interaction interesting Internet iPhone iPod iPod Shuffle isn’t lets Little Less Conversation lives LiveStrong look marketing marketplace offering meaning meaningful mind movie Nike Okay organization products and services rational Remember retail sense share simply social currency social networking social value speciﬁc stories strategically subconscious sumers Sure t-shirt talk tell they’ll They’re things Tiger Woods tion todays customers trust truth trying understand unique valuable value component we’re weave Yeah you’ve