A Marketer's Guide to Measuring ROI: Tools to Track the Returns from Healthcare Marketing Efforts
"Your campaign's on the market. Your marketing budget is spent. Your CEO wants results."
How do you make your numbers measure up?
More than ever before, marketers are being held accountable for the results of their efforts in the healthcare industry. Hospital executives demand hard data to prove the return on investment (ROI) of marketing. If you don't provide it, you face losing the necessary budget support you'll need later on.Can you present hard data on ROI?
Demonstrating the ROI of healthcare marketing can be extremely difficult. People don't choose when or where they get sick; it can take months or even years for a marketing campaign to actually contribute to the bottom line. So how do you measure and report the ROI generated by a given campaign?The tool you need to effectively measure and report healthcare marketing ROI
Published by HealthLeaders Media, "A Marketer's Guide to Measuring ROI: Tools to Track the Returns from Healthcare Marketing Efforts" walks you through the steps you must take to accurately and rigorously measure the ROI of your hospital marketing programs. It covers what you need to know about measuring ROI, what it takes to obtain that information, and what can go wrong.This unique guide to healthcare marketing ROI provides:
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