A Marketing Approach to Physician Recruitment
Psychology Press, 1995 - Business & Economics - 126 pages
A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the challenge of meeting the growing needs of patients, as well as their own internal priorities. In order to survive, the medical profession as a whole must make the commitment to identify the needs of the community it serves, while integrating the activities and roles of departments, boards and staff. In the past, physician recruitment has tended to itself. As part of a competitive system, neither the individual provider nor the medical group can afford to ignore its physician profile. This book is aware of the needs of today s hospitals and presents a program to facilitate the process of recruiting physicians. The authors provide the reader with a step-by-step physician recruiting process. They include additional materials to support the recruiting process. The book is comprised of four sections. The process section provides organization for the recruitment program by assisting readers with creating a written plan. The resources section facilitates that plan s effectiveness by providing information for developing pro forms, community support, letters, tracking forms, incentive packages, and legal documents. The reference section lists organizations, contact names, addresses, and phone numbers needed for recruiting. A Marketing Approach to Physician Recruitment is the only book of its kind. Hospitals can use it to develop a practical and proven process for recruiting physicians. It is an effective tool for meeting the needs of patients and physicians alike."
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The Physician Recruitment Planning Process
Recruiting Agency versus InHouse Recruiting
Justification for Recruiting New Physicians
Appendix A Medical Schools
Appendix B Other Sources
State Medical Placement Offices
Journals and Medical Publications
activities addition administration advertising agreement American Medical Association assist attorney Avenue average Carolina cian recruitment College of Medicine contract Director Ernst and Young facility name facility's group practice healthcare healthcare facility his/her hospital hospital's in-house recruiting function incentive package Jackson and Coker loans Locum Tenens market share Medicaid Medicaid patients Medical Association Medical College Medical School Medical Society medical staff Medicare Medicare or Medicaid Medicine P.O. BOX ment needs Neurology North Carolina Ophthalmology Orthopedic Surgery paid payment payors physi physician agrees physician candidate physician recruitment Physician Revenue Study physician specialties physician's spouse practice support private inurement providing recruiting agency recruiting committee recruiting efforts recruiting physicians recruiting process recruitment incentive recruitment packages reference referrals of Medicare Rheumatology Robert Safe Harbors School of Medicine service area South Dakota strategy Street Street Chicago Surgery Thoracic Surgery tion University School Urology