A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

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McGraw Hill Professional, Jan 25, 2013 - Business & Economics - 256 pages
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Gain the competitive edge with the smart use of business analytics

In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as:

  • Integrating analytics into decision making, corporate culture, and business strategy
  • Leading and organizing analytics within the corporation
  • Applying statistical qualifications, statistical diagnostics, and statistical review
  • Providing effective building blocks to support analytics—statistical software, data collection, and data management

Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

 

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Contents

Part I Introduction and Strategic Landscape
1
1 The Business Analytics Revolution
3
2 Inside the Corporation
17
3 Decisions Decisions
49
4 AnalyticsDriven Culture
67
The People Side of the Equation
83
6 Developing Competitive Advantage
115
Part II The Three Pillars of Best Statistical Practice
137
9 Statistical ReviewAct V
177
Part III Building Blocks for Supporting Analytics
195
10 Data Collection
197
11 Data Software
223
12 Data Management
237
Concluding Remarks
249
Analytics Professionals
251
References
253

7 Statistical Qualifications
139
8 Statistical Diagnostics
157
Index
257
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About the author (2013)

Randy Bartlett, PhD, is a business analytics leader with more than 20 years of business experience and 9 years of training in statistics at Iowa State University and Texas A&M University. His experience includes performing analytics, reviewing analytics, leading analytics teams, and making analytics-based decisions. He has worked at Applied Research Associates, AHQR, AstraZeneca, Bell South, BMS, Fannie Mae, Infosys, Inspire/Merck, JDA Software, NHA, PricewaterhouseCoopers, The Associates/ Citigroup, UnitedHealthcare, Wells Fargo, and other companies. Recently he helped build a new Business Analytics practice and developed Big Data and CoE offerings.

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