A Passion for Ideas: How Innovators Create the New and Shape Our World

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Heinrich von Pierer, Bolko von Oetinger
Purdue University Press, 2002 - Business & Economics - 367 pages
The creation, implementation, and sustainability of new ideas is the lifeblood ensuring the growth and viability of any organization. Without continuing innovation, competitive advantage and global market share are endangered. Once-thriving organizations can find themselves unprepared for the future. A Passion for Ideas gathers together a stunning list of today's thought leaders to shed light on how "the new" is discovered. Via interviews and essays, an exciting and diverse international group of innovators-representing not only business, but also science and the arts-share their insights and help us to understand the process of creativity and construction and the methods to move organizations forward in an ever-changing climate.

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