A Passion for Planning: Financials, Operations, Marketing, Management, and Ethics

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University Press of America, 2001 - Business & Economics - 227 pages
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As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
 

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This book helps truly people to understanding the concept of business plan

Contents

Your Business Plans Use Em to Raise Use Em to Grow Your Business
1
Road Map or Dream Catcher?
9
Manufacturing A Better Mousetrap
31
From Survival to Profitability
41
Problems and Opportunities
59
High Tech From Clipper Ships to Computer Chips
79
Three Versions of Growth
107
Sales and Distribution One a Penny Two a Penny
149
Business Services Getting By With a Little Help
167
Weaving the Ethical Fabric of Your Business
181
Resources
191
The ThreeDimensional Matrix Three Steps to a More Functional Business Plan
201
Designing a Code of Ethics and Preparing an Ethical Audit
209
Business Plan Commentators
217
INDEX
225
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About the author (2001)

Gina Vega is Assistant Professor at the Francis E. Girard School of Business and International Commerce at Merrimack College, Massachusetts.

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