A Passion for Winning: Fifty Years of Promoting Legendary People and Products

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Lighthouse Point Press, 2004 - Corporations - 263 pages
 

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Contents

Introduction
5
Welcome to the PR Business
7
The Republican Convention and the Chez Paree
33
The Public Relations Equation
61
16 Ways to Achieve Positive Media Relations
75
Evolving and Devolving Ethics
81
Hi Im Bill Veeck
91
Old Peg Leg Comes Back
115
Whats a Marriott?
161
St Louis The Meeting Place and Payola in Mexico
191
Crisis Communications Every Situation is Different
205
Finding a Home with Century 21
215
Creativity the Magic Elixir
227
The World of Professional Sports
239
Cushmans Top 20 Tips for Public Relations
257
Acknowledgements
263

The Troubled King of Toys
135

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