A Planning Guide for Corporate Museums, Galleries, and Visitor Centers

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Greenwood Publishing Group, 1992 - Art - 209 pages
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This unique planning guide describes the different types of corporate museum-like facilities located in the United States and around the world. It provides essential information for anyone planning, starting up, or operating a museum, gallery, or visitor center. This how-to reference on the planning and administration of corporate museums or centers is written by Victor Danilov as a companion volume to his "Corporate Museums, Galleries, and Visitor Centers: A Directory," published by Greenwood Press in August 1991.

This practical guide analyzes the various types of corporate museum-like facilities and describes their development; points to key factors to consider in planning and establishing museums, galleries, and visitor centers; and discusses their operation and reasons for their success or failure. This unusual reference is nicely illustrated and offers both a bibliography and an index.

 

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Contents

Corporate Museums and Exhibit Halls
3
Reasons for Corporate Museums
4
History of the Movement
5
Range of Corporate Facilities
10
Types of of Company Museums and Exhibits
11
Multiple Corporate Facilities
29
Popularity of Museums and Exhibits
32
Corporate Art Museums Galleries and Sculpture Gardens
35
Implementing the Decision
113
Developing Building and Exhibit Plans
117
Funding the Facility
122
Operational Responsibility
124
Operating the Facility
127
Collections Exhibits and Programs
129
Corporate Collections
130
Types of Exhibits
137

Emergence of Corporate Art Facilities
36
Types of Company Art Exhibits
41
Arguments for and against Art Facilities
48
Corporate Visitor and Information Centers
51
Surge of Visitor and Information Centers
52
Types of Visitor and Information Centers
57
Corporate Museum or Visitor Center?
65
Other Corporate Exhibit Approaches
67
Internal Exhibit Activities
68
External Exhibit Approaches
71
Internal Exhibit Activities
74
Corporate Startup Decisions
75
The Planning Process
77
Where to Begin?
78
Some Basic Considerations
88
Making a Decision
111
Complementary Programming
162
Managing the Operation
169
Staffing and Organization
171
Collections Management
173
Exhibit Development
174
Educational Programming
176
Public Relations and Marketing
177
Fiscal Management
178
Other Activities
179
Measuring Success or Failure
181
Evaluating the Facility
182
Signs of Success
183
Closure and Its Aftermath
185
Selected Bibliography
189
Index
193
Copyright

Common terms and phrases

Popular passages

Page 195 - Branch' Museum Onto a Mall or Office Is Delicate Work," Museum News, March/April 1991, pp.

About the author (1992)

VICTOR J. DANILOV, former President and Director of the Museum of Science and Industry in Chicago, directs the Museum Management Program at the University of Colorado at Boulder. He is the author or editor of fourteen books, including America's Science Museums (Greenwood Press, 1990) and this planning guide's companion volume, Corporate Museums, Galleries, and Visitor Centers: A Directory (Greenwood, 1991).

Bibliographic information