A Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business

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Kogan Page Publishers, Nov 3, 2012 - Business & Economics - 304 pages
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A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.
 

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Contents

Introduction
1
Entrepreneurship
3
Evaluations
27
Customers and profits
59
Financial management raising finance
99
The law and the firm
135
Premises operations records and taxation
155
Employing staff
187
A systematic approach to growth
225
Appendix 1 Cashflow forecasting explained
262
Appendix 2 Draft terms and conditions of sale
266
Appendix 3 Starting a green business
269
Useful websites
273
Glossary
276
References
282
Index
285

Managing risk developing the firm
207

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About the author (2012)

Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.

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