A Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business
A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.
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Customers and profits
Financial management raising finance
The law and the firm
Premises operations records and taxation
Managing risk developing the firm
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absorption costing accounts activity advertising adverts answer apply assessment assets bank break-even business plan buyer carbon footprint cash cash-flow forecast cent chapter Learning outcomes charge Christian McBride competitors cost customers deal delivery detail employee enterprise entrepreneur entrepreneurship equipment example finance firm’s give HMRC Hygiene factors idea important income industry interview invoice iPhone keep launch liability limited company limited liability partnership loan look matters offer ofthe operations opportunities organization overdraft overheads paid Pareto analysis payment people’s person PLG Programme potential premises problem product or service profit proposition purchases record responsibility risk running sell sole trader someone specific staff strategy suppliers tabLe things trading Uniform Business rates usually week writing