A Primer on Nonprofit PR: If Charity Begins at Home--

Front Cover
Pineapple Press Inc, 2001 - Business & Economics - 137 pages
2 Reviews
Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.
 

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Contents

What Is Public Relations?
1
What Do I Really Want?
6
Who What When Where and Why?
15
Why Must I Have Media Relations?
23
When Is Something Off the Record?
37
Why Is the Look Important?
43
What Publications Do I Need?
49
When Should I Consider Outside Help?
57
What Do I Do in a Crisis Situation?
86
Why Should I Push for an Advertising Budget?
95
Who Are My Volunteers?
103
Where Is My Website?
107
What about Electronic Communications?
113
What Is Networking and Why Should I?
118
What Else?
122
Why Should I Ask My Boss to Read This Chapter?
130

Whats So Special about Special Events?
62
Why Should I Evaluate My PR Efforts?
72
Who Is on My Board of Directors and Why Should I Care?
80
Additional Resources
133
Index
135
Copyright

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