A Propensity to Protect: Butter, Margarine and the Rise of Urban Culture in Canada

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Wilfrid Laurier Univ. Press, May 29, 1991 - Business & Economics - 229 pages
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For Canada the last century was one of great social and economic change: an increasingly urban population witnessed shifts from an agricultural to a mixed economy and from moderate to greater wealth. Heick chronicles how changing attitudes toward butter and margarine reflected the nature of that society. He demonstrates how the ban on the manufacture, importation, and sale of margarine was instigated in 1986 at the behest of the nascent, yet influential diary industry, particularly in Ontario. This ban was based on the premise that margarine was not a pure food. Despite the lifting of the ban in 1918–23, margarine would only appear as a permanent fixture of the Canadian food spectrum after World War II. The author contends that post-World War II urbanization, and a desire to enjoy a more prosperous life after wartime stringencies, were instrumental in this change. It was increasingly difficult for the Canadian diary industry to meet the nation’s growing dairy requirements. Margarine was no longer viewed as impure; in fact it was now recognized as being a wholesome food and substitute for butter.

Heick’s important study of the Canadian butter/margarine competition brings to light how the lengthy debate manifested itself in political, economic and social milieux.

 

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Contents

INTRODUCTION
1
The Kingdom of the Cow The Life of the Ban
5
The End of the Ban
61
Margarine Prevails 195087
93
CONCLUSION
161
APPENDICES
165
NOTES
175
BIBLIOGRAPHY
203
INDEX
221
Copyright

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Page 12 - Verdigris is used in making the green. Third — I have examined a large number of specimens of oleomargarine, and have found in them organic substances in the form of muscular and connective tissue ; various fungi ; and living organisms which have resisted the action of boiling acetic acid ; also eggs resembling those of the tapeworm.
Page 216 - The Development of Ontario Farming, 1870-1914: Patterns of Growth and Change.

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About the author (1991)

W.H. Heick was born in the United States and came to Canada in 1947. His academic degrees are from the University of Western Ontario, Queen’s University, and Duke University. Previous research interests have been Canadian federalism and Arthur Lower as historian.

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