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Cohen uses Ericksonian hypnotherapeutic communication techniques when writing this book i.e. ambiguity,pun, allusion, indirectness and generally vague communication.He does so presumably to illustrate to the reader what he is writing about.The result demonstrates the reason why other authors have striven for the opposite.
In the end Cohen failed to communicate with my conscious or unconscious mind unless frustration, bewilderment and boredom
was the desired result.It's not worth the paper it's printed on.