A Risk-Benefit Perspective on Early Customer Integration

Front Cover
Springer Science & Business Media, Aug 2, 2007 - Business & Economics - 244 pages
0 Reviews

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.

 

 

 

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

IV
1
VI
2
VII
3
VIII
5
IX
6
X
8
XII
9
XIII
10
LIX
128
LX
132
LXI
133
LXII
134
LXIV
135
LXV
139
LXVI
144
LXVII
145

XIV
12
XV
14
XVI
16
XVII
18
XVIII
19
XIX
26
XXI
29
XXII
49
XXIV
51
XXV
55
XXVI
59
XXVII
60
XXVIII
61
XXIX
65
XXX
67
XXXII
71
XXXIV
80
XXXV
87
XXXVII
91
XXXVIII
94
XL
98
XLI
99
XLII
101
XLIV
103
XLVI
106
XLVII
107
XLVIII
111
XLIX
112
L
113
LII
114
LIII
119
LIV
121
LV
122
LVI
123
LVIII
125
LXVIII
146
LXX
148
LXXI
151
LXXII
155
LXXIII
158
LXXIV
159
LXXV
160
LXXVI
161
LXXVII
162
LXXVIII
166
LXXX
168
LXXXI
171
LXXXII
175
LXXXIV
177
LXXXVI
178
LXXXVII
179
LXXXIX
180
XC
188
XCI
189
XCII
190
XCIII
192
XCIV
196
XCV
201
XCVIII
202
XCIX
203
C
205
CI
206
CII
207
CIII
209
CIV
213
CV
215
CVI
219
CVII
220
Copyright

Other editions - View all

Common terms and phrases

Popular passages

Page 234 - The lead user method: an outline of empirical findings and issues for future research. R&D Management, 34(5):553-568 Lynch P, O' Toole T (2003) After von Hippel: The state of user involvement research in new product development. 19th IMP-Conference, Lugano, Switzerland Lynn GS, Morone JG, Paulson AS (1996) Marketing and discontinuous innovation: The probe and learn process.
Page 223 - Callahan J, Lasry E (2004) The importance of customer input in the development of very new products.
Page 236 - Consumer Purchase Motives and Product Perceptions: A Laddering Study on Vegetable Oil in Three Countries', Food Quality and Preference 9(6) 455-66 and Figure 15.1 from Solomon, M.
Page 235 - Co-operative R&D: why and with whom? An integrated framework of analysis.
Page 223 - Focus groups to support the industrial/product designer: a review based on current literature and designer's feedback.

Bibliographic information