A Shop of One's Own
Hearst Books, 2002 - Business & Economics - 223 pages
Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. To thrive in a shop of your own, however, requires myriad skills best learned from those who already know. Victoria introduces a group of women entrepreneurs who, with little inventory and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice and insider secrets, provide invaluable lessons for fledgling shop owners. Here's just the right advice to take you from getting establishing credit to choosing a space to developing a solid partnership with vendors. Find creative and inviting ideas for displaying your wares so customers will linger longer, and smart ways to get the biggest bang out of your advertising dollars. The profiles of female shop owners will offer inspiration and provide invaluable role models.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
900 North Michigan accessories Angel Heart Anne Fontaine antiques artists baby Barefoot Contessa Boston boxes cards cash flow statement celebrity parties Cheryl chocolate Christmas clothing colored customers Dancing Deer Darcy decor Desana display Edie van Breems Eileen Fisher Eileen Main Eleish and Edie employees Evanston expenses feel floral flowers fragrance French furniture gift Grasmere Gross & Daley hats Henry's General Store Hill's Hillary Rodham Clinton hired Ina Garten inventory Jackson Hole jewelry Kaari Laurie deGrazia Linda Campisano Lisa Wofford logo look magazine Manhattan Mary Carol Garrity Maura Koutoujian McCharles House merchandise Michele millinery Nest Feathers Neva offers opened owners Pamela Scurry Paula pieces pies purchased retail Rhonda Eleish ribbon Rosie Daykin Santa Monica says selling shop's shoppers shops Small Business soaps space staff Street Toshi Otsuki vendors vintage Wicker Wild Thyme women wrapping York