A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses
Fred Andreas, Elizabeth S. Cooperman, Blair Gifford
ABC-CLIO, 2011 - Business & Economics - 253 pages
Sustainability has become an important competitive advantage, and small and medium-size businesses are anxious to share the wealth. With new environmental regulations soon to be imposed and lucrative opportunities for becoming part of a new green economy increasing, the time to commit to sustainability is now. How can smaller companies make the leap?
A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-sized enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.
The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.
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