A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace

Front Cover
Edwin Mellen Press, 1992 - Business & Economics - 464 pages
0 Reviews
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Acknowledgment
1
The Anodyne Necklace
9
Choke and Mrs Garway
38
Anodyne Necklace Rules
52
Attacks on the Anodyne Necklace and Advertising Continuities
91
The Venereal Trade
129
The Venereal Trade and Its Expansion
183
Hogarth and Tanner
196
Eclipses
316
The Plague
333
The Englishmans Two Wishes
346
Printing the Pamphlets
371
Undiscovered Pamphlets
391
ShortLife Pamphlets
405
Products Associated with the Anodyne Necklace
419
Occasional Medicines and Medical Aids
440

Literature in the Marketplace
229
An Enquiry into the Question where the Birds of Passage Reside
252
A New Way of Breeding Canary Birds
270
Exploiting the Contemporary
281

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information