A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
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The Anodyne Necklace
Choke and Mrs Garway
Anodyne Necklace Rules
Attacks on the Anodyne Necklace and Advertising Continuities
The Venereal Trade
The Venereal Trade and Its Expansion
Hogarth and Tanner
The Englishmans Two Wishes
Printing the Pamphlets
Products Associated with the Anodyne Necklace
Occasional Medicines and Medical Aids
Account advertisement AGUES ALMANACK Anodyne firm Anodyne Neck Anodyne Necklace firm Author birds BOLUS Book Bookseller Bottle Bradshaw British Library Broken Constitutions Burchell carried Celebrated Anodyne century Cephalick Chamberlen Child Children Children's Teeth claimed copy Counterfeits Country Journal Craftsman Cure Daily Courant December Distemper Drops edition Electuary Elixir Essay Famous ANODYNE NECKLACE Fevers FIELDFARE Garway Garway's George Parker Given Gratis GLEET Gonorrhoea GOUT GREEN HATCH HOLBORN Hudibras Infection January John Byrom kind lace Ladies logo London Method Moon Necklace for Children's newspaper nostrum Numbers over-against Pain Pair of Stairs pamphlet Persons Physicians Physick Pills Plague Practical Scheme Price printed printer promoted publish'd published Purging Sugar Plums quack medicines reader Rheumatism Royal Exchange Salivations Secret Disease seems Shewing Shilling shorthand Sign sold Specifick Remedy Stomach Stoughton's Symptoms Tanner Tatler Temple Bar Temple-Bar thing Tincture tion title-page Tobacco Treatise venereal disease Weekly Journal Worms Writing