A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
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Bibliographic information
| Title | A Technique for Producing Ideas |
| Author | James Webb Young |
| Edition | 89, reprint |
| Publisher | NTC Business Books, 1944 |
| ISBN | 0844230006, 9780844230009 |
| Length | 62 pages |
| Export Citation | BiBTeX EndNote RefMan |