A Theory of Cognitive Dissonance
Stanford University Press, 1962 - 291 pages
Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction.
The author contends that a state of impasse exists within learning theory largely because some of its major assumptions stand in apparent opposition to cetain well-established experimental results. The book puts forward a new theory that seems to reconcile these data and assumptions. This new theory can account for data with which other theories have difficulty: it integrates empirical phenomena that have been regarded as unrelated, and it is supported by the results of experiments designed specifically to test its implications. These experiments are fully described in the text.
Avis des internautes - Rédiger un commentaire
Aucun commentaire n'a été trouvé aux emplacements habituels.
Autres éditions - Tout afficher
able accepted action active actually agree already alternative amount asked attempt attractiveness avoid behavior belief cent chapter choice chosen circumstances clear clusters cognitive elements communication concerning condition consequently considered consistent consonant corresponding course created decision direction disagreement discussion effect evidence examine example exists expect experiment experimenter exposed favor forced compliance give given graph greater holds implications important increase indicated influence initial instances interest introduced involved kind knowledge lead less look magnitude means measure ments nance obtained occur offered opinion person possible predicted presented pressure to reduce private opinion probably produce punishment purchase question reduce dissonance relation relevant reported resistance to change reward rumors seeking situation social sonance specific statements stories subjects Table taken theory things tion
Tous les résultats Google Recherche de Livres »
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein
Affichage d'extraits - 1980