A Trilogy on Entrepreneurship: Creating the Enterprise

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eBookIt.com, Feb 21, 2013 - Business & Economics - 215 pages
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Book Two, Creating the Enterprise, commits the entrepreneur to establishing a new business venture. The organizational, legal, technical and managerial elements of putting an enterprise together are complemented by the writing and submission of a business plan for the eyes and ears of investors, financiers, partners and managers. The book takes the entrepreneur through the art and science of Investing and Financing. For entrepreneurs considering the acquisition (or disposition) of existing enterprises, there is a chapter devoted to Valuating, or the estimation of asset or share values. Essential to the viable and sustainable operation of the enterprise, Book Two ends with the chapters on Managing Costs and Profits and Managing Risks.

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Section 1
Section 2
Section 3
Section 4

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About the author (2013)

Dr. Eduardo Morato, Jr. has been an educator since 1975. Currently, he is the chairman of the ACE Center for Entrepreneurship and Management Education where he teaches and writes. Before ACE-ME, Dr. Morato constantly introduced new degree and non-degree programs at the Asian Institute of Management where he held various positions. He was Dean of the Institute, Dean of the Graduate School of Business, Associate Dean for the Asian Center for Entrepreneurship and Associate Dean for the Center for the Development Management. He conceptualized and developed the very innovative and popular Master in Entrepreneurship and the highly socially relevant Master in Development Management. He redesigned the Master in Management into Business Leadership course for mid-career executives. His other involvements in the field of education include board directorship and chairmanship of the Assumption College. He has lectured extensively all over the Philippines on Education Management and assisted institutions on strategic planning.Dr. Morato has written 12 books and numerous articles, monographs and handbooks. The topics include Creativity and Intuition, Social Entrepreneurship, Finance, Development Management, Art, Leadership and Governance, Strategic Planning and Management, and Self Mastery. A Trilogy on Entrepreneurship contains the thirteenth, fourteenth and fifteenth books of Dr. Morato.At present, Dr. Morato is the president of ABS-CBN Bayan Foundation, Inc., one of the corporate social responsibility arms of ABS-CBN Broadcasting Network. He consults for and trains multinational corporations, Philippine public and private enterprises and educational institutions.Dr. Morato earned his Bachelor of Arts degree, cum laude, major in Economics at the Ateneo de Manila University. He obtained his Master in Business Management, with High Distinction from Asian Institute of Management and a Ph.D. in Public Administration from the University of the Philippines where he was a consistent University Scholar.

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