A Trilogy on Entrepreneurship: Growing the Enterprise
Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.
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activities and tasks Assessment assets Au Bon Pain bakery batik Bee Huat beneﬁts Blue Bird Bumiputra cash clients competencies competitors corporate cost customers deﬁned deﬁnitely demand difﬁcult efﬁciency employees Enterprise Delivery System Entrepreneurial leaders entrepreneurs Environment Scanning environmental scanning equity expectations factory ﬁnal Finance Person ﬁnancial ﬁnd ﬁrst ﬁt ﬁve ﬁxed ﬂexible ﬂow function funds goals human resource Ibu Mutiara Income Statement Indonesia industry inﬂuence innovation inputs investment Iskandar Iwan kopitiam learned Li & Fung locations measures Melewar Melewar Corporation mentor MICO Microfinance mooncakes operating system operations manager opportunities organization organizational outcomes outputs packaging Patara performance positioning product line products or services Proﬁle proﬁts programs promotion Quadrant Raiva recruits Recycling Retooling selling skills speciﬁc strategy target Thai Cuisine Transformation Process Tunku Abdullah units workers Zara