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FINANCIAL ASPECTS OF TRADE BOOK
THE PUBLISHER AND HIS BANK
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40 per cent accounting advance advertising and promotion American Book Publishers American Booksellers Association amount average backlist balance sheet bank banker Bennett Cerf binding book advertising book clubs Book Industry book manufacturers Book Publishers Council book stores Book-of-the-Month Club booksellers Cheney Report companies composite cooperation Current assets Current liabilities discount distribution dollars Doubleday economic editor Electrotype fair trade figures Grosset & Dunlap Guild hard-bound reprinters important income increase inventory jobbers lishers loan magazines manuscript methods number of copies original book original publisher original trade books payable percentage plant costs plates printing problem profit and loss publication publisher sells publisher's publishing houses R. R. Bowker received reprint house retail price royalties Salaries sold Statistical Committee Statistical Report subsidiary rights Survey taxes tion titles Total trade book house trade book publishers twenty-five cent reprint Typophiles usually Vice President Weekly wholesalers writer York