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H PUBLISHING TRADE BOOKS TODAY
HI ECONOMICS OF TRADE BOOK PUBLISHING
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40 per cent accounting advance advertising and promotion agent American Book Publishers American publishers amount assets average backlist balance sheet bank banker Bennett Cerf book club book industry book manufacturers Book Publishers Council book publishing industry book stores Book-of-the-Month Club bookseller capital Cerf Cerf's Cheney companies compared composite contract cooperation Current liabilities discount dollars Doubleday economic editor Electrotype expenses fair trade figures Frederic G G.I. Bill Grosset & Dunlap hard-bound reprinters important income increased inventory jobbers libel lishers literary magazines manuscript McCormick McIntyre methods number of copies operating original trade book percentage plant costs plates printing problem profit and loss publication publisher's publishing houses R. R. Bowker readers received reprint house retail price Robert Dodsley royalties Statistical Committee Statistical Report subsidiary rights sumer taxes textbooks tion titles trade book house trade book publishers twenty-five cent reprint usually Weekly wholesalers writer