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3dVHS achieved actual adaptation allocation alternatives analysis aOdd assume assumptions basic behavioral theory budget business firms ceteris paribus Chapter competition computer models concepts consider consistent constraints cost decision process decision rules decision variables decision-making detailed determined develop economic empirical environment estimates evaluation expectations feedback FIdM firm's forecast function game theory Growth Account H. A. Simon hypothesis iiwn indino individual industry initial inoNna internal inventory investment Libbey Owens Ford limit long-run major marginal cost mark-down mark-up market share goal ment objectives oligopolistic oligopoly organization organizational decision organizational learning organizational slack output decision parameters period predictions price and output problem profit goal profit maximization reduced relative relevant result S3 IVS sales effectiveness pressure sales goal sales promotion short-run simulation solution specific staff strategy subunits tion uncertainty avoidance UOdd UUdd values viva wdlJ