A Better Idea: Redefining the Way American Companies Work

Front Cover
Houghton Mifflin Harcourt Publishing Company, 1991 - Business & Economics - 270 pages
As president and then chairman of the Ford Motor Company in the 1980s, Donald E. Petersen oversaw the most radical transformation in the history of that company--or any other. By turning Ford's pyramid upside down, giving power back to the employees and capturing the power of teams, he led Ford to the biggest comeback ever in the auto industry. Now Petersen and veteran financial writer John Hillkirk lay out a plan for CEOs and managers based on the lessons learned at Ford.

From inside the book

What people are saying - Write a review

A better idea: redefining the ways Americans work

User Review  - Not Available - Book Verdict

Here, Petersen, who was president and chairman of the Ford Motor Company in the 1980s, describes how he turned Ford around and gave power back to the employees. Presenting these lessons in a way that ... Read full review


People Power
The Managers Role
Working at the Top and Helping Others

9 other sections not shown

Common terms and phrases

About the author (1991)

Hillkirk, technology writer and columnist at USA Today, has covered the copier and computer industries for several years.

Bibliographic information