A Briefing for Leaders: Communication as the Ultimate Exercise of Power

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HarperBusiness, 1992 - Chief executive officers - 287 pages
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An exclusive briefing given to the top business and government leaders in this country, by one of the most prestigious communications counselors. Sophisticated strategies, brilliant insights, and well-tested methods are brought to life with actual case studies from companies such as Pepsico, DuPont, and G.D. Searle.

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A BRIEFING FOR LEADERS: Communication as the Ultimate Exercise of Power

User Review  - Jane Doe - Kirkus

In the wake of accepting N.Y.C.'s Catholic Archdiocese as a PR client of Hill & Knowlton Inc. last year, Dilenschneider was obliged to step down as the firm's CEO. The author's loss of a lucrative job ... Read full review

Contents

LEADERSHIPS RAW MATERIALS
9
A Certain Trumpet 75
15
Smashing the Crystal
31
Copyright

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