A cognitive theory of style
Style is an important component of communication: it is the how in communicating the what, demonstrating the ontological unity of the two in language variability that provides the ground for the functioning of what-how and what-for. This volume approaches style within the framework of cognitive linguistics, a usage-based functional model, which interprets language as being conceptual, whereas conceptual knowledge is interpreted as experiential. Consequently, style is considered not as a set of predetermined ornaments on texts, but as a system of context-sensitive probability schemes of formation contributing to the meaning of discourse. Style is the outcome of linguistic potential, constrained by socio-cultural factors, functioning in the on-line and consolidated stylistic structure of discourse.
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The stylistic potential of language
The sociocultural factors of style
3 other sections not shown
basic Bd./Vol blend clause co-occurrences cognitive domains cognitive frame cognitive grammar cognitive linguistics cognitive theory combination and interaction communicative complex component structures composite structures Conceptual blending conceptual metaphors conceptual structure consolidated structure consolidated stylistic structure construal construed context conventional discourse domain of attitude domain of situation elaborated every-day factors of style formation i.e. rifle idealized cognitive models informal input spaces instantiation interlocutors interpretation James Joyce Kalocsa knowledge Lakoff landmark Langacker 1987 Langacker's language potential language varieties linguistic expressions linguistic units literary text metaphorical expressions neutral noun on-line processing on-line stylistic structure perspective phonological structure primary figure prototypical recipient relevant Sandig scene semantic structures sentences slang socio-cultural factors sociolinguistic speaker spreading activation style attributions stylistic attributions stylistic effect stylistic functions stylistic meaning stylistic potential stylistic schemas subdomains symbolic structures theory of style trajector unit status usage-based model valence relations value deprivation variability verb verbal interaction