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SUMMARY OF THE FINDINGS 2 1
ANNUAL FINANCIAL DATA OF BOOK PUBLISHERS 3 1
COHORT ANALYSIS 4 l
4 other sections not shown
absolute gross margin annual average gross margins average list price average number average title binding costs book publishing books sold Bowker series calculated gross margins cent higher Chapter cohort analysis cohort data cohort sample cohorts of titles college texts commercial firms commercial pub commercially published titles compared constant l977 dollars copies printed copies sold Cost of Books cost of paper costs incurred direct costs direct manufacturing costs dollar values effective discount expenses Fritz Machlup functional categories hardbound titles humanities income-and-expense account inventory value lished major subject areas mark-up factors mercial publishers methods natural sciences number of copies number of pages number of titles number of words O'OOl observed period physical sales producing relative gross margin revenues received sales revenue scholarly monographs social sciences sold per title three major subject titles published total number tssco types of publishers university presses university-press books university-press titles vintage years combined