A comparative study of the public relations practices in six industrial corporations: United States Steel Corporation, Aluminum Company of America, The Westinghouse Corporation, Pittsburgh Plate Glass Company, Koppers Company, Dravo Corporation

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University of Pittsburgh Press, 1956 - Business & Economics - 232 pages
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Contents

FOREWORD v
3
H AN ANALYSIS OF THE PUBLIC RELATIONS
12
THE MEASUREMENT OF PUBLIC RELATIONS
38
Copyright

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