A comparative study of the public relations practices in six industrial corporations: United States Steel Corporation, Aluminum Company of America, The Westinghouse Corporation, Pittsburgh Plate Glass Company, Koppers Company, Dravo Corporation
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H AN ANALYSIS OF THE PUBLIC RELATIONS
THE MEASUREMENT OF PUBLIC RELATIONS
7 other sections not shown
Alcoa aluminum American Bridge Division assistant basic big business booklet cent companies studied company's copies corporation's customers developed director distribution district offices Division Dravo Corporation economic editors educational employee information employee publications engineering executives Fairless favorable film function George Westinghouse important industry interest issued Koppers Company located magazines mailing major Management Team manufacture material Meet the Press ment motion pictures newspapers objectives operating Opinion Research Opinion Research Corporation organization pany papers personnel photographs Pittsburgh Plate Glass plant community plant facilities plant management plant tours Plate Glass Company preparation press relations problems product publicity section public attitude public opinion public relations activities public relations department Public Relations Forum public relations office public relations program radio rela release responsibility sales promotion schools six companies sound prints specific staff Steel Corporation stockholders story technical tion trade U. S. Steel United States Steel Westinghouse Westinghouse Electric Corporation York