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A MODEL OF COMMUNICATION FOR MARKETING CHANNELS
RESEARCH DESIGN MEASUREMENT INSTRUMENT
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5-point scale assessed autonomous strategies behavior channel climate channel communication channel conditions channel members channel outcomes Chi-square statistic CmtmtS coefficient alpha collaborative communication strategies communication content communication facets COMMUNICATION FOR MARKETING communication frequency congruence contingency theory convergent validity coordination Correlation is significantly Correlations Alpha Covariates dealers dependent variable discriminant validity evidence of convergent evidence of discriminant facets of communication formal modes Frazier and Summers global satisfaction higher frequency Hypotheses indicate their level indirect content influence attempts informal modes interaction intercorrelations inventory turnover Item-To-Total Coefficient item-to-total correlations Jablin likelihood factor analysis Lodish manufacturer power manufacturer's product market channel structures market share maximum likelihood factor midpoint labeled modality MODEL OF COMMUNICATION MpwrS nomological validity numbers organizational communication organizational theory outcome levels power symmetry provide evidence questionnaire relational channel structures relationalism relationship between channel reliability analysis Reseller Power Respondents could indicate satisfaction with communication supportive climates Table Uncrt6 unidirectional Weitz