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abstract adjectives advertising Affirming the consequent Albert Bartlett American appeal appeal to authority argue argument assertion assumptions attitudes audience believe categorical syllogism cause chapter choose clause comma common complex conclusion concrete connotation Correct course dangling modifiers Darrell Royal definition develop effect emotional enthymemes essay evidence example fallacies feel football give going Heppenheimer hypothetical syllogism ideas important Incorrect independent clauses inductive reasoning jargon Jerry Pournelle Joan Didion kind language logical look major premise material means ment metaphor mind minor noun paragraph person persuade phrases priori premises probably problem pronoun purpose reader reason Revision rhetoric simple specific statement student syllogism teachers television tence term Texas Monthly theme thesis sentence things tion tone topic women words