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Estimating Incremental Revenues from Multiple Line Extensions
Optimizing Incremental Profitability from a Set of Line Extensions
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activity-based costing assembled products baseline models baseline set below-the-skin cannibalization and competitive competitive draw competitor models compo component level component sharing component type component-sharing strategies component-specific development costs Conjoint Analysis consumer measurement cost interactions crossfunctional approach crossfunctional model demand expansion due demand-side denote development intensity Direct labor cost Evaluating Multiple Line existing products functional Harvard Business School Heuristics high-variety incremental costs incremental profits incremental revenue introduced all 13 Kaplan lagrangean lifecycle sales volume literature on product MacDuffie Management Accounting Management Science maximizing Mohanbir multiple line extensions number of line Perceived Styling Similarity primary demand expansion prod Product Architecture Product Design product differentiation product level product line product variety Product-Line Design Product-specific Activity Product-specific development cost products component versions Ramdas Research resource Respondents Sawhney set of line SG&A Activity Shocker sions small set source of volume strap support costs tion Titan Titan Industries total number Ulrich volume estimates Wharton School