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DEVELOPMENT OF THE WESTERN AS A GENRE
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action adult Western adventures audience Bat Masterson began Bonanza Broadcasting Cawelti Cheyenne Cimarron City Colt cowboy critics Dead or Alive Dick Powell's Zane dime novel dramatic episode evil Fair Fair Fargo freedom frontier genre Goldstein and Perrucci Gun—Will Travel gunfighter Gunsmoke Harry Schein Hart Indian Jack Gould John Johnny Ringo Key directors Key writers Laramie lawman Leatherstocking Legend of Wyatt Lone Ranger Major characters Major sponsors Maverick motif motion picture national Nielsen networks Nielsen ratings number of Westerns Nussbaum October outlaws played plot type Polti's popular portrayed Powell's Zane Grey premiered September Premise Producer radio ranch ratings Rawhide Rifleman role saloon Shanley sheriff stars story Sugarfoot Television Season television Western theme tion town trail trend typical U.S. Marshal Variety villain violence Virginian Wagon Train Warshow West Western film Western hero Westerns appeared William Wyatt Earp York Zane Grey Zane Grey Theatre