A Dictionary of Business

Front Cover
John Pallister, Alan Isaacs
Oxford University Press, 1996 - Business - 537 pages
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Now in new second edition, this comprehensive dictionary is a wide-ranging guide to all aspects of modern business, with over 5,000 entries covering topics from marketing and advertising to banking and international finance, and everything in between. It also includes terms from law and economics that are relevant to business, and covers aspects of computing and printing that a business person might be expected to know.
An especially unique and helpful feature of this book is its coverage of business jargon. From dead-cat bounce and the J-curve effect, through the intricacies of the Lady Macbeth strategy and market skimming, to the difference between broad and narrow money and w hat a shark-watcher does, A Dictionary of Business makes an ever expanding business vocabulary accessible to everyone. With its clear, concise entries and extensive cross-referencing, this is a guide that will give business people the answers they need quickly and effectively.

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Contents

Section 1
1
Section 2
36
Section 3
43
Section 4
80
Section 5
112
Section 6
127
Section 7
143
Section 8
150
Section 14
281
Section 15
283
Section 16
305
Section 17
337
Section 18
344
Section 19
352
Section 20
368
Section 21
414

Section 9
175
Section 10
199
Section 11
226
Section 12
240
Section 13
277
Section 22
419
Section 23
443
Section 24
490
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