A disaggregate modeling approach to determine manufacturers' sales promotion calendars

Front Cover
University of California, Los Angeles, 1996 - Business & Economics - 354 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Background and Modeling Approach
9
Optimization Model
29
Market Response Model
54

5 other sections not shown

Common terms and phrases

Bibliographic information