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Background and Modeling Approach
Market Response Model
5 other sections not shown
A. C. Nielsen Abraham and Lodish baseline borrowed sales Brand Loyalty Coefficient Brand Loyalty Variable Brand Purchased Coefficient brand-size alternative Bucklin Calendar for Brand category purchase choice and quantity choice decision choice model combinatorial optimization competitive activity computational control parameter deal switchers deal-switcher segment effect expected number global optimum household h incidence model incremental profits incremental sales incremental units inventory sensitivity Last Brand Purchased manufacturer manufacturer's Mario Silva market response model market share marketing activity modeling approach Montevideo National Brand number of units number of weeks objective function opportunity cost Optimal Calendar optimal discount depth optimization problem panel data planning horizon price discounts price discrimination price elasticity due Private Label product category promotion calendar promotion planning promotion sensitive promotional activity promotional bump promotional events quantity model regular price retailer sales promotion scenarios Sensitivity Analysis simulated annealing solution stockpiling Temporary Price Reduction total number truly incremental Uruguay weeks on promotion