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The Myth of Manipulation Through Advertis
Attitudes and Behavior
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1972 Newspapers acceptance adver advertised messages advertiser's advertisers and agencies Advertising Age advertising agencies advertising industry agen appear attempt attitudes audience behavior believed benefits Better Business Bureaus brand broadcast Business Press buyers buying campaign CAMPBELL SOUP COMPANY cent client commercial communication competition consumer content policy corporate creative deceptive demands desire disclosure Drug economic effects of advertising efforts established Expenditures Channel 1970 Federal Trade Commission firm fraud goals H. J. HEINZ COMPANY increase labeling Magazines manufacturers mass media Media Expenditures Channel ment methods million NARB national advertising necessary needs Network Radio Network TV November 21 nutrition information organization persons plans practices Procter and Gamble profitable promotion purchase QUAKER OATS COMPANY receiver regulations regulatory responsibility result sellers selling Spot Radio Spot TV standards sumers television tion tising Total Measured unfair Unmeasured vertising