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Television News Use
DATA COLLECTION AND THE SAMPLE OF SUBJECTS
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Agree:_:Disagree analysis of variance background entertainment Bloomington-Normal Chicago conversation news viewers current events demographic describe and least discriminant analysis eigenvalues factor analysis factor loadings factor solution family and friends family or friends four news viewer Functional Analysis Higher by People-Type hypothesized functions Illinois State University information conversation information social escape least describe network lets me keep lower by people-type Mass Media mation multiple discriminant analysis NBC Nightly network news viewing network newscasts people-factors people-type D4 people-types in random percent priori groups Q methodology questionnaires R-factor random group Ranked 1.0 Higher Ranked 1.0 Lower respondents responses to question sample shows standard deviation Statements Ranked 1.0 Statements Rated Highest Statements Rated Lowest statements with Z-scores Strongly Strongly Table television news viewing television viewing three statements rated total number track of current variables viewer types viewer typologies according viewing for people-type watch television week what's happening world and country Z-scores equal