A Guide to Public Relations & Journalism

Front Cover
Progressive Writers Combine, 1990 - Journalism - 150 pages
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Contents

What veterans feel about the book
7
What is Public Relations?
15
PR An Indispensable Tool in Modern Management
19
PR in Public and Private Sectors
25
PR and Government the Indian Perspectives
38
Motivating Employees
48
Crisis Management
51
PR The StateoftheArt
54
History of Press in India
78
News Writing
90
Feature Writing
96
Reporting
100
Editing
109
Reviewing
115
Pictorial Journalism
119
Fundamental Rights
122

Communication Strategies for Development Programmes
57
Characterestic of Mass Communications
62
Electronics In Communications
63
Public Relations Society of India
68
International Public Relations Association
71
Association of Business communicators of India
75
Freedom of Press
123
Censorship of Press
126
Emergency And Press
128
How Does Press Mould Public Opinion?
130
Press Commission
132
Advertising
144

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