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advertising aircraft better British Standard British Standards Institution brochure Chapter circumlocution colour concerned contactor convey cost accountant Cost of Sales course diagram direct current document draft drawing eddy currents emphasis engine ensure equipment essential euphony example Exercise factory facts familiar final copy functional English Galley proofs give graphs headings illustrations important industry intended Isometric knowledge layout lecture less Let us suppose letterpress letterpress printing machine manufacturing material mathematical means metal notes operations paper paragraph passage Photogravure plate practical precis prepared presentation printer printing production profit readability reader reproduction sentences simple sledge hammer specialists specification statement steam engine style subject matter suitable switch technical author technical authorship Technical Illustration technical information technical publication technical writing technician techniques tion topic usually valve words