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Mystery of Consumer Desires
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aesthetics aphids Arboriculture arborist areas assessment bark biological controls Chapter chemical client climate contract cost create cultural damage determine develop disease effective employees environmental stress evaluation example factors Figure growth hardiness zone herbicides Horticultural oil identify individual injury insects installation inventory key plants landscape maintenance landscape management landscape map landscape plants leaf long-term management strategies marketing plan marketing theme ment mites mulching needs organisms pathogens pest organism pest problems pesticide pesticide application PHC approach PHC marketing PHC practitioner PHC program PHC services pheromones Plant Health plant identification plant reactions potential professional pruning records require result root sales path sample selection shrubs soil soil pH soil texture species sprays stress problems sumer symptoms tactics target market techniques temperature threshold tion tissue tive tool treatment tree care consumers tree health trees and shrubs twigs urban woody plants