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Principles of Account Management
Organizing The Work
Writing Plans and Recommendations
20 other sections not shown
account management advertising agency agency management agency's art director audience basic better billing brand broadcast budget buyer campaign Campbell-Ewald client commercial communications competitive concept testing consumer copy research copywriter costs dealer develop direct mail discussion dollars effective estimate evaluate fact film function handling idea important income industry invoices involved knowledge layout magazines marketing plan marketing research material medium merchandising newspapers objectives operation organization out-of-pocket expenses possible presentation problems production department profit prospect public relations purchase questions radio recommendations reports responsibility sales promotion salesman sample schedule selection selling space advertising specific storyboard strategy successful suppliers sure talent talk techniques television tell things trade understand usually writing Yellow Pages York young account executive young account representative