A History of Popular Women's Magazines in the United States, 1792-1995

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Greenwood Press, Jan 1, 1998 - History - 272 pages
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Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces.

Founded in the second half of the 19th century, six titles became the largest circulators--"Ladies Home Journal," "Good Housekeeping," "McCall's," "Pictorial Review," "Woman's Home Companion," and "Delineator." Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.

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Contents

Womens Magazines 18651918
1
Womens Magazines 191945
101
Womens Magazines 194695
201
Copyright

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About the author (1998)

MARY ELLEN ZUCKERMAN is Associate Professor of Marketing at the Jones School of Business at SUNY—Geneseo. She is the author of Sources in the History of Women's Magazines, 1792-1960 (Greenwood, 1991) and coauthor of The Magazine in America (1991).

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