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research involving repetition
NOTED METHODOLOGICAL PROBELM AREAS
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adver advertised brand advertising effectiveness advertising situations analysis of variance aspirin Bayer brand name Bufferin campaign Coefficient communication competitive competitor brand consumer copy testing coupon return cumulative frequency curve demonstration dependent variable diet drink effect of repetition example Excedrin experiment experimental exposed exposure condition exposure levels F-Statistic forgetting curves frequency future shopping groups hypothesized included increase indicated interaction Ivory soap Krugman laboratory Lava soap learning Listerine main effect multiple exposures negative nonsense syllables Number of exposures overall past research percent persuasive predicted presented problem product class product type purchase intention measure purchase intention scores questionnaire questions recall verbal quality refutational appeal relative repeated ad exposures repeated advertising repeated brand repeated exposures repetition effects repetition of advertising sample schedule Schwerin significant significantly six exposures stimuli subjects supportive appeal television test brand test markets tising usage users varied Vassarette