A Manual of Advertising Typography: A Combination Sourcebook and Work-book for Students, Including Ten Full-page and Seven Smaller Charts; with Bibliography, Suggestions for Study, and Space for Notes, Layouts, Solutions of Assigned Problems, and Selected Type Specimens
Prentice-Hall, Incorporated, 1935 - Advertising - 27 pages
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12 point Bodoni 18 picas long 60 point Cloister ABCDEFGHIJKLMNOPQRSTUVWXYZ Advertising Layout ADVERTISING TYPOGRAPHY Aldus atabbod Bauer Type Foundry Bodoni Bold body matter Century CHART III Ciro Pear/s Cloister Old Style Commonly-Used Body Continental Typefounders copy Copy-Fitting and Type Courtesy Alfred Courtesy Continental Courtesy Ludlow Typograph Courtesy The Bauer Decoration EDWARD F EMILY SHOPS Founders Sales Corporation FREDERIC NELSON PHILLIPS FREDERIC W fut.S Gothic Goudy Old Style HAY FEVER Jenson Kabel Knopf Length of Line Lettering LEWIS F line of type lower-case MANUAL OF ADVERTISING MCMURTRIE number of characters number of words old-style and modern ond hii point Goudy point leaded Principles of Legibility Recognize Type Faces Roman Alphabet ROMAN TYPE sans-serif faces Scotch Roman sophisticated square inches square-serif faces stroke student Suggestion in Typography suggestions for study tesy tion Tone trifles hdc type is 18 type line UNCIAL VNC Autem teftimonia weight wortd York University