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Incorporating Choice Sets in Models of Consumer Choice Method
Investigating the Impact of Marketing Variables on Choice
3 other sections not shown
analysis brand-size calibration period capture Chapter choice behavior choice decision choice model choice probability choice process choice set composition choice set definition choice set expansion choice set misspecification choice set share Coefficient Bias consideration set Consumer Research defined Dirichlet Dirichlet distribution distribution Dogit Dynamic Bayes earlier research equation Estimated Bias evoked set expanded choice set Extreme Value Distribution heuristic holdout household level impact of promotion incorporate initialization period Journal of Marketing levels of misspecification log-likelihood market share marketing variables mean choice set mean number methodology misspecification error mode choice Model of Choice Multinomial Logit number of alternatives number of brands obtained p-value panel data panelists parameter bias parameter estimates percent Position of Brands posterior probability probability of choosing procedure promotional elasticities provides purchase occasion represents restricted choice set scanner panel Section set of brands simulation specify standard logit model strategies subsets sumer Table total number utility Wisk