A new multidimensional scaling model incorporating context effects
University of Michigan, 1993 - Business & Economics - 272 pages
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REVD3W OF QUANTTTAnVE MODELS OF CHOICE
PROPOSED MODEL CONSTRUCTION
2 other sections not shown
attraction effect attribute basic model beverage brand introduction brand locations causes of context choice behavior choice data choice decision choice rules choice situation coefficient compromise effect consumers context parameters correspondence analysis DeSarbo and Cho Diet Pepsi dimensional solution directional premises DOUBLE PRECISION ENDIF equation estimates existing brands expected choice probability experimentation Huber and Puto ideal point model individual inference to popularity judgment likelihood function likelihood ratio test loss aversion matrix measures Meyer and Kahn model with reparameterization model without reparameterization Mountain Dew non-reparameterization O'T O'T O'T optimal optimum problem Payne Pepper Pepsi Light Perception Bias positive context effect predicted market Probit proportional rule proposed model quantitative models random component models Ratneshwar reference point reparameterization option Section similar brands Simonson and Tversky starting values stimuli strategy strength premises SUBROUTINE subset substitution effect Sugar Free Dr Table target brand term testing true utility Tversky and Kahneman type of context utility function