A & P: The Story of the Great Atlantic & Pacific Tea Company

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Arcadia Publishing, 2002 - Business & Economics - 128 pages
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In 1859, the Great Atlantic & Pacific Tea Company, known everywhere as A&P, began as a mail-order business located at 31 Vesey Street in downtown Manhattan. In 1925, A&P operated more than thirteen thousand grocery stores nationwide, with more than forty thousand employees. By 1950, approximately ten cents out of every dollar spent on food in the United States passed over A&P counters. A&P: The Story of the Great Atlantic & Pacific Tea Company tells the story of how cofounder George Huntington Hartford and his sons John and George brought A&P to a popularity with consumers that few companies have ever achieved. This stunning collection of vintage photographs shows such nostalgic scenes as the elegant early stores, their gleaming window displays, and the red horse-drawn delivery wagons with the A&P logo emblazoned on their sides. Shoppers choose from rows of colorful merchandise and fresh produce; uniformed storekeepers make change from ornate registers; and the founder's son tastes A&P's Eight O'Clock coffee. A&P is still an industry leader, and A&P: The Story of the Great Atlantic & Pacific Tea Company shows why, from the Hartford family's legacy to the generations of shoppers who depend on A&P for fair prices and quality food. This is the history of the supermarket where America grew up shopping.
 

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Contents

Acknowledgments
6
AP in American Advertising
29
4 The Hartford Era
45
The Largest Coffee Retailer
61
Private Manufacturing
89
The Haub Era
109
Bibliography
128
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About the author (2002)

Avis H. Anderson, executive director and archivist of the Hartford Family Foundation since its founding in 1983, has assisted the organization in acquiring the largest collection of A&P archival material in the world. She serves as a historical resource for information about the company and the Hartford family, both for the general public and for A&P.

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