A paradigm for looking: cross-cultural research with visual media

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Ablex Pub. Corp., 1977 - Social Science - 211 pages
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Based on research in two African communities, this volume presents a new methodology for examining visual media--one that suggests a phenomenology of filmmaking and an ethnography of mediated communication. Comprehensively developed and discusses, this methodology can be used for analysis of any informant-made visual communication.

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Do They See
Some Methodologies for Understanding Media
The Ethnographic Settings

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