A practical guide to behavioral research: tools and techniques
Ideal for students in research methods courses and for readers seeking a clear guide to conducting behavioral studies, the fourth edition of A Practical Guide to Behavioral Research provides an accessible introduction to the techniques and tools of behavioral research used in psychology,sociology, and anthropology, as well as in business, education, design, and program evaluation. It offers a multi-method, hands-on, interdisciplinary approach including observation, interviewing, questionnaire construction, experimentation, content analyses, case studies, and the use of personaldocuments and archival measures. Students are encouraged to learn by using statistical techniques rather than just reading about them.This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, andintroduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth editionof A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.
What people are saying - Write a review
We haven't found any reviews in the usual places.
ETHICS IN BEHAVIORAL RESEARCH
26 other sections not shown
Other editions - View all
American Psychological Association ANOVA answers Appendix asked behavioral map behavioral research behavioral sciences bias Calculation Chapter characteristics coding coefficient Cognitive maps content analysis contingency table correlation database described descriptive statistics diaries e-mail effect ethical evaluation example experiment experimental format frequencies gender important independent variable individuals inferential statistics interest Internet interview involved issues journal level of measurement levels Limitations major material means methods Nonprobability Samples null hypothesis obtain participant observation people's person population present probably problems procedure psychology PsycINFO questionnaire questions rating scales ratio records refers reliability requires respondents Sage Publications sample sample bias science journals scores selected simulation social sources specific standard deviation standardized tests Step subjects Summary survey techniques tion topic validity