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Assessing the Situation and Setting a Vision
Positioning and Branding the Destination
Marketing the Destination
6 other sections not shown
accommodation achieve activities advertising agencies Agenda 21 assessment associations attractions benefits brand personality channels competitive competitors consumer coordination cultural customer journey customer relationship management destination brand Destination Management Organisation destination marketing destination’s distribution DMO’s e-business e-marketing economic ecotourism ensure environment environmental established evaluation facilities Geotourism global heritage identify implementation important improve incentives information centres infrastructure Internet investment Lesotho major market segments marketing mix maximise offer opportunities packaging participation partners partnership planning positioning potential private sector programme regional requirements responsible role SMMEs stakeholders suppliers sustainable tourism SWOT analysis target markets taxi Tearfund tour operators tourism business tourism destinations tourism development tourism industry tourism product trade transport trends unique Unique Selling Proposition UNWTO visitor centre visitor information World Tourism Organization