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Table No Description Page
the Present Study
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01 level advertising age groups Analysis of variance brand cance General Sample choice of shopping Coimbatore commodities consumer behaviour consumer's correlation customers df Signifi efficiency F-ratio factors favourable attitude frequency of visits Gordon Personal grocery groups differ Groups N groups of consumers Hence highest score Hindu consumers important indicates individual influence lowest score Market Attitude Scale mean scores member consumers members and non-members membership minor durable articles moderate Multivariable Personality Inventory Nagercoil Neuroticism non-member consumers null hypothesis Percentage of Subjects personality traits polygon portant portant Pro-General Stores psychological purchase questionnaire relationship response retail Role-Play Experiment Percentage salesmen self-service selling shopping centre shopping experience significant difference social socio-economic status square feet Subjects Groups sumers Super Market Attitude Super Market operators Super Market table Super Market weekly Tamil Nadu tely theory three groups towns varieties of pressure weekly once Weekly twice weekly visits women consumers